Oct 29, 2026
•BRAND STORY
•8 MIN READ
The Book That Taught Me to See the Whole Garden
On "Thinking in Systems" by Donella Meadows, and why I think it's the most important skill of the AI era.
[PLACEHOLDER: 60-90 s audit intro video]
Know where you're losing customers online before you pay anyone to fix it.
[ GET YOUR DIGITAL LEAK AUDIT → ]
Free. By Mari Miavka. I also write about thinking clearly, AI, systems and marketing.
[ THE PROBLEM ]
You pay for marketing. You can't see where people drop off, so you can't fix it. That's frustrating, and it's rarely anyone's fault.
An owner should understand their own funnel. If you can't see it, you can't judge anyone who says they fixed it. And the gap costs you clients every month.
LEAK 01
Found on Google
Someone searches for what you do. A competitor shows up. You don't, or your listing looks half done.
LEAK 02
What AI says about you
Someone asks an AI tool who to hire. It names your competitor, gets your details wrong, or knows nothing about you.
LEAK 03
Social media
You post, but nobody ends up on your website. Or your accounts look and sound different from your site, so people don't recognise you.
LEAK 04
Website that converts
They arrive, from an ad or on their own. They have questions nobody answers, so they look around and leave without applying.
LEAK 05
Lead capture
They want to ask something. The form wants too much, so they give up.
LEAK 06
Follow-up and booking
They do ask. The answer comes late, or never. Booking a time is a chore. They go somewhere else.
[ YOUR GUIDE ]
Where does it break, and which fix matters most? That's the only question I care about.
I work where software development meets marketing. I started in software and I think in systems. I build marketing systems for Swiss businesses: positioning, website, funnels and automations.
Creaholic
I rebuilt the website of this Swiss invention studio in Biel, and I'm building its marketing system.
My own site
I rebuilt my own website, and it started converting. I use my own advice first.
Audits already written
I've written full digital-presence audits for two more Swiss companies, so the format is tested.
[ WHAT YOU GET ]
Know where you're losing customers before you pay anyone to fix it. Here is everything inside.
01
Found on Google
Why people find you, and why they can't. What comes up when someone searches for what you do, and where your listing is missing, half done or wrong.
02
What AI says about you
What AI tools say about you, and why. Whether they recommend you, get facts wrong, or know nothing.
03
Social media
Whether your posts bring people to your website, and whether you look and sound the same everywhere.
04
Website that converts
Where visitors leave, from ads or on their own, which questions go unanswered, and what stops them from acting.
05
Lead capture
Contact options and form friction.
06
Follow-up and booking
How fast you answer, and booking friction.
07
Your status and how I rated it
Each stage gets an honest status: Leaking, Weak or Fine. I explain how I checked it, where I looked and what my criteria were. I also look at your language, who you speak to and who your customers are.
08
Your top three fixes
Ranked, so you know what to do first.
09
A short video walkthrough
I show you each leak on screen, in your own data.
[ WHY IT'S AN EASY YES ]
- Outcome
- You see exactly where you lose customers, and which three fixes come first.
- Likelihood
- It's built from your real pages and numbers, not a generic checklist.
- Time
- You get your audit within 5 working days, before you spend on any fix.
- Effort
- Read-only analytics access plus a 10-minute intake. That's all I need from you.
[ WHY IT'S FREE ]
Why is it free?
I'm building my case studies, so the first audits are free. You get a real diagnostic of your business. If it helps, I'll ask for an honest review. If it doesn't, you owe me nothing.
[ THE PLAN ]
1
Answer a short quiz
Four questions. One screen each. About a minute.
2
Get your PDF
Enter your name and email. The Digital Leak Audit unlocks right away.
3
Talk to me if it fits
If the audit shows work worth doing, the PDF tells you how to reach me. If not, you keep the audit.
[ PROOF ]
Every audit checks the same six stages, gives each one an honest status, and sorts the fixes by what matters first.
[ THE LEAK MAP ]
Six stages. One honest status each.
Example layout, not a real business. Your audit marks every stage as Leaking, Weak or Fine, then sorts what to do about it.
- Found on GoogleWeak
- What AI says about youLeaking
- Social mediaWeak
- Website that convertsLeaking
- Lead captureLeaking
- Follow-up and bookingFine
Fix first
The leak that costs you the most.
ExampleThe headline says what you are, not what the visitor gets.
Fix next
Real, but it can wait one step.
ExampleThe contact form asks for more than you need to reply.
Ignore for now
Not worth your money yet.
ExampleThe logo could look more modern. Nobody leaves because of it.
[ BE HONEST WITH ME ]
- — You want a logo or a visual refresh. This isn't that.
- — You want guaranteed results. I don't promise numbers.
- — You won't act on what the audit shows.
- — You don't have a business with real customers yet.
Limited, on purpose
I do each audit by hand, so I take a limited number per month.
Every month you can't see the leak, you pay for traffic that goes nowhere.
Once you can see it, you decide what to fix, what to ignore, and who to trust.
[ FREE AUDIT ]
Four questions. Then your audit unlocks.
Question 1 of 4
[ NOT READY YET? ]
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to Notes
Notes from the middle of the work: what I'm watching, reading, testing and building. The AI tools and prompts I actually use, marketing insights that worked, and what it's really like starting a business in Switzerland as an expat. Short, honest, and ready for you to steal.
